MARC details
| 000 -LEADER |
|---|
| fixed length control field |
00962nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
URS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220114142454.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
191125s1991 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0029001013 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
URS |
| Modifying agency |
rda |
| Language of cataloging |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD 69 |
| Item number |
A11199 1991 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aaker, David A. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Managing brand equity :capitalizing on the value of a brand name |
| Remainder of title |
capitalizing on the value of a brand name / |
| Statement of responsibility, etc. |
David A. Aaker. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Free Press ; |
| Place of publication, distribution, etc. |
Toronto : |
| Name of publisher, distributor, etc. |
Maxwell Macmillan Canada ; |
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Maxwell Macmillan International, |
| Date of publication, distribution, etc. |
[1991] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 299 pages |
| Other physical details |
with illustrations |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 277-287) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Valuation |
| Geographic subdivision |
United States |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Intangible property |
| General subdivision |
Valuation |
| Geographic subdivision |
United States |
| General subdivision |
Management. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/description/simon033/91010380.html">http://www.loc.gov/catdir/description/simon033/91010380.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Foreign Books |
