Managing brand equity :capitalizing on the value of a brand name capitalizing on the value of a brand name / David A. Aaker.
Material type: TextPublication details: New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, [1991]Description: xiii, 299 pages with illustrations 24 cmISBN:- 0029001013
- HD 69 A11199 1991
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Foreign Books | Cainta College Library On Display | Non-fiction | HD 69.A11199 1991 (Browse shelf(Opens below)) | Available | URSCAI-4160 |
Includes bibliographical references (p. 277-287) and index.
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