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Managing brand equity :capitalizing on the value of a brand name capitalizing on the value of a brand name / David A. Aaker.

By: Material type: TextTextPublication details: New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, [1991]Description: xiii, 299 pages with illustrations 24 cmISBN:
  • 0029001013
Subject(s): LOC classification:
  • HD 69 A11199 1991
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Foreign Books Foreign Books Cainta College Library On Display Non-fiction HD 69.A11199 1991 (Browse shelf(Opens below)) Available URSCAI-4160

Includes bibliographical references (p. 277-287) and index.

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