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Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.

By: Material type: TextTextPublisher: Oxford, United Kingdom : Oxford University Press, [date of publication not identified]Copyright date: ©2016Edition: Fifth editionDescription: xxiv, 429 pages : illustrations (some colour) ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780198703655 (pbk.)
  • 0198703651 (pbk.)
Subject(s): LOC classification:
  • HF 5438.5 P4127 2016
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Foreign Books Foreign Books Rodriguez College Library Reference Non-fiction HF 5823 P4125 2016 (Browse shelf(Opens below)) Available URSROD-4575
Reserved Books Reserved Books Tanay College Library Reserve Section Non-fiction HF 5438.5 P4127 2016 (Browse shelf(Opens below)) Available URSTAN-N2636

Includes bibliographical references and index.

Percy, L. & Rosenbaum-Elliott. (2016). Strategic advertising management. (5th ed.). Oxford, United Kingdom : Oxford University Press.

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