Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.
Material type: TextPublisher: Oxford, United Kingdom : Oxford University Press, [date of publication not identified]Copyright date: ©2016Edition: Fifth editionDescription: xxiv, 429 pages : illustrations (some colour) ; 25 cmContent type:- text
- unmediated
- volume
- 9780198703655 (pbk.)
- 0198703651 (pbk.)
- HF 5438.5 P4127 2016
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Foreign Books | Rodriguez College Library Reference | Non-fiction | HF 5823 P4125 2016 (Browse shelf(Opens below)) | Available | URSROD-4575 | ||
Reserved Books | Tanay College Library Reserve Section | Non-fiction | HF 5438.5 P4127 2016 (Browse shelf(Opens below)) | Available | URSTAN-N2636 |
Includes bibliographical references and index.
Percy, L. & Rosenbaum-Elliott. (2016). Strategic advertising management. (5th ed.). Oxford, United Kingdom : Oxford University Press.
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