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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.

By: Contributor(s): Material type: TextTextPublisher: New Jersey : World Scientific, [2016]Publisher: ©2016Edition: Eighth editionDescription: xvii, 783 pages : coloured illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781944659004 (hardcover)
  • 9781944659011 (pbk.)
Subject(s): Additional physical formats: Online version:: Services marketingLOC classification:
  • HF 5415.13 .W749 2016
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Holdings
Item type Current library Call number Status Date due Barcode
Foreign Books Foreign Books Antipolo College Library On Display HF 5415.13 .W749 2016 (Browse shelf(Opens below)) Available URSANT-04566
Foreign Books Foreign Books Antipolo College Library On Display HF 5415.13 .W749 2016 (Browse shelf(Opens below)) Available URSANT-04814
Foreign Books Foreign Books Antipolo College Library On Display HF 5415.13 .W749 2016 (Browse shelf(Opens below)) Available URSANT-04815

Includes index and glossary.

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