marketing strategis of bamboo manufacturing business in the first district of Rizal Marlette A. Arabit, Leonora A. Deciar, Razel T. Dubreuil, Levilyn A. Pacsa

Thesis BSBA-MM University of Rizal System, Binangonan 2017

includes bibliographical references

This study is primarily focused on the "Marketing Strategies of Bamboo Manufacturing Business in the First District of Rizal". The study used descriptive method with questionnaire checklist as the main instrument in the data gathering. It has two parts, the first part was the profile of the respondent in terms of age is 38-42 above ranked first are more knowledgeable, and also in terms of address which is fifteen in ranked first are mostly in the Binangonan, Rizal loacated. In terms of Civil Status that the married employees and clients are mostly had the ability to choose when it comes to manufacturing and purchasing the bamboo crafts. And it revealed that most of the clients and employees are male because most men are fond and beautiful furniture product also perceptive what are quality and durable. Monthly income of clients is 12, 000php and above, because most buyers of bamboo has a good job and have enough income to buy bamboo products while the employees who earned below 5,000php because their is based on the number of bamboo products they produced. Both clients and employees of Bamboo Manufacturing Businesses operates and patronizing for 1 Year in the industry. Most of the client of bamboo manufacturing businesses are employees came from different companies because they are attracted to the price and the quality of bamboo products while the most of the employees are workers. This is due to the fact that most of the respondents interviewed by the researchers produced bamboo products. Business owners preferred a Sole Proprietorship form of business. An individual proprietor owns and manages the business and is responsible for all business transactions. The advantage of availing this type of business was that is at the same time the owner can make the business progressive. As regards to product they display their products properly that encourage people to buy, because they have a cozy place and properly store product placement. In place they have presentable stall/selling area, because of the ambiance of the stall and the production area are very Filipino type and it's more like you are in a farm. In terms of Promotion they promotes product and service through displayed products because organized and good product quality. In people, under the clients they experienced good treatment and good deal, while in the employees they maintain the proper and good relationships with consumers of bamboo products. Bamboo manufacturing businesses in the first district of Rizal set their prices according to the common cost of the products which attract more clients, because they provides affordable price of product, many of the clients said "Magaan sa bulsa". As a result, there is no significant difference on the perceptions of the clients and employees in terms of the product, place, promotion, price and people.