Personal branding for dummies / by Susan Chritton M.Ed, PCC.
Material type: TextSeries: --For dummiesPublisher: Hoboken, NJ : [2014]Copyright date: ©2014Publisher: John Wiley and Sons, Incorporated,Edition: 2nd EditionDescription: xiv, 338 pages : illustrated ; 24cmContent type:- text
- unmediated
- volume
- 9781118915554 (pbk.)
- 1118915550 (pbk.)
- HF5415.1255 C484 2014
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Foreign Books | Pililla College Library General Stacks | Reference | 650.1 C46p 2014 (Browse shelf(Opens below)) | Available | URSPIL-5802 |
"For Dummies, a Wiley Brand."
Includes index.
Why is personal branding important? -- Knowing your brand -- Communicating your brand with the world -- Controlling your brand ecosystem -- The part of tens.
This book is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition Includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand.
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