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E-mail marketing for dummies / by John Arnold.

By: Material type: TextTextSeries: --For dummiesPublication details: Hoboken, NJ : John Wiley, c2011.Edition: 2nd edDescription: xvi, 364 p. : ill. ; 24 cmISBN:
  • 9780470947678 (pbk.)
  • 0470947675
  • 9780470288412
  • 0470288418
Subject(s): DDC classification:
  • 658.872 23
LOC classification:
  • HF5415.1265 .A76 2011
Other classification:
  • WIR 800f
  • WIR 825f
Online resources:
Contents:
Introduction -- Getting started with e-mail marketing -- Mapping out an e-mail marketing strategy -- Constructing an effective marketing e-mail -- Sending specialized e-mail campaigns -- Delivering and tracking your e-mails -- The part of tens.
Summary: Learn to develop and deliver e-mail that your customers really want to read. This guide will help you create an e-mail marketing strategy that not only offers your customers real value, but pays dividends for you!
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Foreign Books Foreign Books Binangonan College Library Foreign Section Non-fiction HF5415.1265 .A76 2011 (Browse shelf(Opens below)) Available URSBIN-01454

Includes index.

Introduction -- Getting started with e-mail marketing -- Mapping out an e-mail marketing strategy -- Constructing an effective marketing e-mail -- Sending specialized e-mail campaigns -- Delivering and tracking your e-mails -- The part of tens.

Learn to develop and deliver e-mail that your customers really want to read. This guide will help you create an e-mail marketing strategy that not only offers your customers real value, but pays dividends for you!

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