Mobile marketing :
Varnali, Kaan,
Mobile marketing : fundamentals and strategy / Kaan Varnali, Aysegul Toker and Cengiz Yilmaz. - New Jersey : McGraw-Hill, ©2011. - xii, 163 pages ; 22 cm.
Includes bibliographical references and index.
Describes how to use serendipity to produce quantifiable results in business, and provides tips on how to foster the conditions for serendipity to occur early and often.
978-0-07-174302-0
Telemarketing.
HF5415.1265 / .V367 2011
Mobile marketing : fundamentals and strategy / Kaan Varnali, Aysegul Toker and Cengiz Yilmaz. - New Jersey : McGraw-Hill, ©2011. - xii, 163 pages ; 22 cm.
Includes bibliographical references and index.
Describes how to use serendipity to produce quantifiable results in business, and provides tips on how to foster the conditions for serendipity to occur early and often.
978-0-07-174302-0
Telemarketing.
HF5415.1265 / .V367 2011