Mobile marketing : (Record no. 83395)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01010nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250702145632.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250702b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-07-174302-0 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English |
| Description conventions | rda |
| Transcribing agency | URS |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .V367 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Varnali, Kaan, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Mobile marketing : |
| Remainder of title | fundamentals and strategy / |
| Statement of responsibility, etc | Kaan Varnali, Aysegul Toker and Cengiz Yilmaz. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Jersey : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | ©2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 163 pages ; |
| Dimensions | 22 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Describes how to use serendipity to produce quantifiable results in business, and provides tips on how to foster the conditions for serendipity to occur early and often. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Telemarketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Toker, Aysegul, |
| Relator term | author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Yilmaz, Cengiz, |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Reserved Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Taytay College Library | Taytay College Library | Foreign Section | 07/14/2014 | Donation | HF5415.1265 .V367 2011 | URSTAY-3431 | 07/02/2025 | 1 | Foreign Books |