Consumer Perception on Brand Management Practices of a Clothing Company
Estrada, Tamera Cyrill L.
Consumer Perception on Brand Management Practices of a Clothing Company Tamera Cyrill L. Estrada, Yvonne O Marquilencia, Ayessa V. Maycacayan, Diane Shane R. Ramos - 2025 - xiv, 132
Thesis
This study explores and assesses the consumer perception concerning the brand management practices employed by a clothing company within the students of University of Rizal System, Binangonan Campus during the period of Academic Year 2024-2025. The key variables investigated were Brand Equity, composing Brand Identity, Brand Meaning, Brand Response, and Brand Resonance as independent variables, and consumer perceptions as the
dependent variable.
Consumer Perception on Brand Management Practices of a Clothing Company Tamera Cyrill L. Estrada, Yvonne O Marquilencia, Ayessa V. Maycacayan, Diane Shane R. Ramos - 2025 - xiv, 132
Thesis
This study explores and assesses the consumer perception concerning the brand management practices employed by a clothing company within the students of University of Rizal System, Binangonan Campus during the period of Academic Year 2024-2025. The key variables investigated were Brand Equity, composing Brand Identity, Brand Meaning, Brand Response, and Brand Resonance as independent variables, and consumer perceptions as the
dependent variable.