Consumer Perception on Brand Management Practices of a Clothing Company Tamera Cyrill L. Estrada, Yvonne O Marquilencia, Ayessa V. Maycacayan, Diane Shane R. Ramos
Material type:
TextPublication details: 2025Description: xiv, 132Dissertation note: Thesis Bachelor of Science in Business Administration Major in Marketing Management URS Binangonan 2025 Summary: This study explores and assesses the consumer perception concerning the brand management practices employed by a clothing company within the students of University of Rizal System, Binangonan Campus during the period of Academic Year 2024-2025. The key variables investigated were Brand Equity, composing Brand Identity, Brand Meaning, Brand Response, and Brand Resonance as independent variables, and consumer perceptions as the
dependent variable.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Theses and dissertations
|
Binangonan College Library | Not for loan | URSBIN-UGT3264 |
Thesis Bachelor of Science in Business Administration Major in Marketing Management URS Binangonan 2025
This study explores and assesses the consumer perception concerning the brand management practices employed by a clothing company within the students of University of Rizal System, Binangonan Campus during the period of Academic Year 2024-2025. The key variables investigated were Brand Equity, composing Brand Identity, Brand Meaning, Brand Response, and Brand Resonance as independent variables, and consumer perceptions as the
dependent variable.
There are no comments on this title.