Marketing management / (Record no. 12598)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01423nam a22002897i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220117150855.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100506s2011 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010019160 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780130387929 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| Language of cataloging | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | .W725 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Winer, Russell S. |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc. | Russell S. Winer, Ravi Dhar. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New Jersey : |
| Name of producer, publisher, distributor, manufacturer | Pearson Education, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2011] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 506 pages : |
| Other physical details | illustrations (some colour) ; |
| Dimensions | 29 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 462-479) and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing and the job of the marketing manager -- A strategic marketing framework -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution : personal selling and direct marketing -- Customer relationship management -- Special topic : strategies for service markets. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dhar, Ravi. |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Foreign Books |
| Withdrawn status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Tanay College Library | Tanay College Library | Reserve Section | 01/21/2016 | Purchase | 9998.00 | HF5415.13 .W725 2011 | URSTAN-N2135 | 03/24/2017 | 9998.00 | 01/21/2016 | Reserved Books |