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Marketing management / Russell S. Winer, Ravi Dhar.

By: Contributor(s): Material type: TextPublisher: New Jersey : Pearson Education, [2011]Copyright date: ©2011Edition: Fourth editionDescription: xxi, 506 pages : illustrations (some colour) ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780130387929
Subject(s): LOC classification:
  • HF 5415.13 .W725 2011
Contents:
Marketing and the job of the marketing manager -- A strategic marketing framework -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution : personal selling and direct marketing -- Customer relationship management -- Special topic : strategies for service markets.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reserved Books Tanay College Library Reserve Section Non-fiction HF5415.13 .W725 2011 (Browse shelf(Opens below)) Available URSTAN-N2135

Includes bibliographical references (pages 462-479) and indexes.

Marketing and the job of the marketing manager -- A strategic marketing framework -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution : personal selling and direct marketing -- Customer relationship management -- Special topic : strategies for service markets.

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