Promotional strategies employed by the hospitality industry in the Municipality of Tanay, Rizal / (Record no. 73562)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02977nam a22003017i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URS |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240412231325.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180110b xxu||||| |||| 00| 0 eng d |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | G 155.P6 |
| Item number | M3665 2019 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Martinez, Micah Joy Zausa |
| 245 10 - TITLE STATEMENT | |
| Title | Promotional strategies employed by the hospitality industry in the Municipality of Tanay, Rizal / |
| Statement of responsibility, etc. | Micah Joy Zausa Martinez, Mary Joy Escobar Padillon, Jean Ayra Dela Cruz Soriano. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv 65 leaves ; |
| Dimensions | 28 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis |
| Degree type | B.S. in Tourism Management |
| Name of granting institution | University of Rizal System |
| Year degree granted | 2019 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Include bibliographical references. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This study aimed to determine the promotional strategies employed by the Hospitality Industry in the Municipality of Tanay, Rizal. The descriptive method of research was used in the study with fifteen (15) establishments and thirty (30) customers who served as respondents of the study. The data gathered were tallied, analyzed and interpreted employing the following statistical tools: frequency, percentage and weighted mean and analysis of variance. Majority of the respondents are female belonging to the age bracket of 20-25 years old and mostly are staff of the identified hospitality establishment. There were seventeen (17) LGU registered Hospitality and Tourism establishments in the Municipality of Tanay Rizal, but only fifteen (15) responded namely, Sacramento Adventure Camp, Tanay Hills Coffee & Beanery, Tanay Adventure Camp, Kainan sa Tabing Lawa, Tanayan, Paseo Rizal-Mayagay, Basnigan- Saru-Saru sa Kamalig, Mang Inasal, Chowking, Chinz Grill, Tanay Epic Park Rainforest Camp, Pranjetto Hills, Momarco Resort, Sampaloc Inn, and Ten Cents to Heaven. Most of the establishments were in operation for 7-10 years. Among the promotional strategies used by the Hospitality Industry, publication strategy is the most utilized which is composed of Posters/Displays and Collateral Materials (brochures, pamphlets, flyers and handouts) and had been utilized mostly for a decade. In terms of usefulness of the strategy in promoting the Hospitality Industry, the respondents agreed that Publication Strategies were extremely effective in promoting the hospitality Establishments in the Municipality of Tanay, Rizal. In the same way, comparing the response of the establishment and customers, data showed that there was no significant difference on the evaluation of the respondents regarding the usefulness of the promotional strategies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tourism |
| Geographic subdivision | Tanay (Rizal, Philippines) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Tourism |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Padillon, Mary Joy Escobar |
| Relator term | author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Soriano, Jean Ayra Dela Cruz |
| Relator term | author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Abejuela, Ferdinand |
| Relator term | degree supervisor |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Online Request for Student Unpublished Works |
| Uniform Resource Identifier | <a href="https://forms.gle/7LqvGGkaDrUQqz429">https://forms.gle/7LqvGGkaDrUQqz429</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Theses and dissertations |
No items available.