Thesis B.S. in Tourism Management University of Rizal System 2019

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This study aimed to determine the promotional strategies employed by the Hospitality Industry in the Municipality of Tanay, Rizal. The descriptive method of research was used in the study with fifteen (15) establishments and thirty (30) customers who served as respondents of the study. The data gathered were tallied, analyzed and interpreted employing the following statistical tools: frequency, percentage and weighted mean and analysis of variance. Majority of the respondents are female belonging to the age bracket of 20-25 years old and mostly are staff of the identified hospitality establishment. There were seventeen (17) LGU registered Hospitality and Tourism establishments in the Municipality of Tanay Rizal, but only fifteen (15) responded namely, Sacramento Adventure Camp, Tanay Hills Coffee & Beanery, Tanay Adventure Camp, Kainan sa Tabing Lawa, Tanayan, Paseo Rizal-Mayagay, Basnigan- Saru-Saru sa Kamalig, Mang Inasal, Chowking, Chinz Grill, Tanay Epic Park Rainforest Camp, Pranjetto Hills, Momarco Resort, Sampaloc Inn, and Ten Cents to Heaven. Most of the establishments were in operation for 7-10 years. Among the promotional strategies used by the Hospitality Industry, publication strategy is the most utilized which is composed of Posters/Displays and Collateral Materials (brochures, pamphlets, flyers and handouts) and had been utilized mostly for a decade. In terms of usefulness of the strategy in promoting the Hospitality Industry, the respondents agreed that Publication Strategies were extremely effective in promoting the hospitality Establishments in the Municipality of Tanay, Rizal. In the same way, comparing the response of the establishment and customers, data showed that there was no significant difference on the evaluation of the respondents regarding the usefulness of the promotional strategies.