EFFECTIVENESS OF MARKET SEGMENTATION STRATEGIES IMPLEMENTED BY CHIC-BOY IN PUREGOLD, MONTALBAN (Record no. 77964)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01483nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240416181809.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240311b |||||||| |||| 00| 0 eng d |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | LG 221.R59 EF365 |
| Item number | 2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Napoleom B. Alejandr |
| Relator term | Researcher |
| 245 ## - TITLE STATEMENT | |
| Title | EFFECTIVENESS OF MARKET SEGMENTATION STRATEGIES IMPLEMENTED BY CHIC-BOY IN PUREGOLD, MONTALBAN |
| Statement of responsibility, etc. | Jofafales S. Balatero; Dan Mark R. Nobleza; Julie Ann C. Villamor |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 52 leaves |
| Other physical details | illustrations |
| Dimensions | 28 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Undergraduate Thesis |
| Degree type | Bachelor of Science in Business Administration Major in Marketing Management |
| Name of granting institution | University of Rizal System, Rodriguez, Rizal |
| Year degree granted | 2014 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Market segmentation is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behavior, who right require separate products. The study was undertaken to determine the level of effectiveness of market segmentation strategies implemented by Chic-Boy in Puregold, Montalban during the second semester of school year 2012-2013. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jofafales S. Balatero |
| Relator term | Researcher |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dan Mark R. Nobleza |
| Relator term | Researcher |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Julie Ann C. Villamor |
| Relator term | Researcher |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marilou C. Hernandez |
| Relator term | Adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Online Request for Student Unpublished Works |
| Uniform Resource Identifier | <a href="https://forms.gle/7LqvGGkaDrUQqz429">https://forms.gle/7LqvGGkaDrUQqz429</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Theses and dissertations |
No items available.