EFFECTIVENESS OF MARKET SEGMENTATION STRATEGIES IMPLEMENTED BY CHIC-BOY IN PUREGOLD, MONTALBAN Jofafales S. Balatero; Dan Mark R. Nobleza; Julie Ann C. Villamor
Material type:
TextPublisher: 2014Description: viii, 52 leaves illustrations 28 cmContent type: - text
- unmediated
- volume
- LG 221.R59 EF365 2014
Undergraduate Thesis Bachelor of Science in Business Administration Major in Marketing Management University of Rizal System, Rodriguez, Rizal 2014
Market segmentation is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behavior, who right require separate products. The study was undertaken to determine the level of effectiveness of market segmentation strategies implemented by Chic-Boy in Puregold, Montalban during the second semester of school year 2012-2013.
There are no comments on this title.