Color Your Cravings!: a Total Advertising Campaign on Brand Image Building for Rainbow King Burger (Record no. 80794)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02002nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251013155506.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240917b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | URS |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | BVC00006 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Relator code | author |
| Personal name | Capistrano, John Alaine C. |
| 245 ## - TITLE STATEMENT | |
| Title | Color Your Cravings!: a Total Advertising Campaign on Brand Image Building for Rainbow King Burger |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Angono, Rizal: |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 100 p. ; 30 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This study is a total advertising campaign about establishing a brand identity for Rainbow King Burger through developing and creating an advertising campaign through various media platforms. The goal of this study is to help the start-up and proposed business of the hospitality management students by introducing their product to their target customers and audiences, as well as to the target market. By doing this study and completing it, we can help other students or people who might be able to read it. Since burgers are part of Filipino dishes, although they came and were bought in other countries, they became popular until they could be bought anywhere, even in well-known restaurants, fast food chains, or being cooked and sold in the street. The researchers aim to create an advertising campaign and help Rainbow King Burger establish their brand identity for their product as well as for their establishment. Through this, the researchers concluded that having an effective advertisements can affect the decision-making of a customer. Creating an advertisement that can entice a customer is important to receive positive feedback and also to gain the trust of their customer. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Relator code | author |
| Personal name | Dela Cruz, Renmark P. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Relator code | author |
| Personal name | Esponilla, Jan Kenneth B. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Relator code | author |
| Personal name | Sagisi, Joshua M. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Online Request for Student Unpublished Works |
| Uniform Resource Identifier | <a href="https://forms.gle/7LqvGGkaDrUQqz429">https://forms.gle/7LqvGGkaDrUQqz429</a> |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://drive.google.com/drive/folders/1zdnzTnFqw6cOkMp2mZ6BBHFaDvR60v2U?usp=sharing">https://drive.google.com/drive/folders/1zdnzTnFqw6cOkMp2mZ6BBHFaDvR60v2U?usp=sharing</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Theses and dissertations |
| Withdrawn status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Angono College Library | Angono College Library | 09/17/2024 | BVC00006 | BVC00006 | 09/17/2024 | 09/17/2024 | Theses and dissertations |