This study is a total advertising campaign about establishing a brand identity for Rainbow King Burger through developing and creating an advertising campaign through various media platforms. The goal of this study is to help the start-up and proposed business of the hospitality management students by introducing their product to their target customers and audiences, as well as to the target market. By doing this study and completing it, we can help other students or people who might be able to read it. Since burgers are part of Filipino dishes, although they came and were bought in other countries, they became popular until they could be bought anywhere, even in well-known restaurants, fast food chains, or being cooked and sold in the street. The researchers aim to create an advertising campaign and help Rainbow King Burger establish their brand identity for their product as well as for their establishment. Through this, the researchers concluded that having an effective advertisements can affect the decision-making of a customer. Creating an advertisement that can entice a customer is important to receive positive feedback and also to gain the trust of their customer.