Marketing Channel Strategies of Construction and Hardware Businesses in Binangonan, Rizal (Record no. 83683)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02754nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250721091409.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250721b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Divinagracia, Seth Paul G. |
| 245 ## - TITLE STATEMENT | |
| Title | <a href="Marketing Channel Strategies of Construction and Hardware Businesses in Binangonan, Rizal">Marketing Channel Strategies of Construction and Hardware Businesses in Binangonan, Rizal</a> |
| Remainder of title | Seth Paul G. Divinagracia, Jhanaica Mae A. Guevarra, Kimberly Mae C. Marcos |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 139 |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis |
| Degree type | Bachelor of Science in Business Administration Major in Marketing Management |
| Name of granting institution | URS Binangonan |
| Year degree granted | 2025 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This study aimed to examine the marketing channel strategies of construction and hardware businesses in Binangonan, Rizal, with particular focus<br/>on how these enterprises develop and implement localized approaches to effectively reach diverse customer segments. Recognizing the critical role of the construction and hardware sector in economic and infrastructure development, the<br/>research highlights the importance of context-driven distribution strategies. It investigates common practices such as supplier partnerships, retail outlets, direct contractor sales, and online platforms, alongside specialized services including bulk discounts and project support. By addressing the scarcity of research on region-specific marketing strategies, this study provides valuable insights to assist businesses in enhancing customer accessibility, improving operational efficiency, and maintaining competitiveness. Ultimately, the research emphasizes that marketing channels must be tailored to local consumer behavior, economic conditions, and logistical challenges to promote business growth and community<br/>development. The study analyzed both customer and business profiles, including<br/>demographics, purchasing behavior, operational characteristics, and delivery areas. It assessed marketing strategies based on understanding customer needs, defining channel objectives, and evaluating available alternatives. Employing a descriptive research design, data were collected through questionnairesdistributed to business owners, managers, employees, and customers. The study examined whether significant differences exist in the assessment of marketing channel strategies when respondents were grouped according to their profiles and roles. The findings offer practical insights and propose strategic marketing channel programs that address localized challenges and opportunities within the construction and hardware industry in Binangonan. Although the study's scope was limited to one municipality and a specific industry, it provides valuable data that can support strategic improvements in distribution and customer engagement. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Alfredo Toledo Jr. |
| Relator term | Adviser |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Theses and dissertations |
| Withdrawn status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Binangonan College Library | Binangonan College Library | 07/21/2025 | URSBIN-UGT3245 | 07/21/2025 | 07/21/2025 | Theses and dissertations |