Thesis Bachelor of Science in Business Administration Major in Marketing Management URS Binangonan 2025

This study aimed to examine the marketing channel strategies of construction and hardware businesses in Binangonan, Rizal, with particular focus
on how these enterprises develop and implement localized approaches to effectively reach diverse customer segments. Recognizing the critical role of the construction and hardware sector in economic and infrastructure development, the
research highlights the importance of context-driven distribution strategies. It investigates common practices such as supplier partnerships, retail outlets, direct contractor sales, and online platforms, alongside specialized services including bulk discounts and project support. By addressing the scarcity of research on region-specific marketing strategies, this study provides valuable insights to assist businesses in enhancing customer accessibility, improving operational efficiency, and maintaining competitiveness. Ultimately, the research emphasizes that marketing channels must be tailored to local consumer behavior, economic conditions, and logistical challenges to promote business growth and community
development. The study analyzed both customer and business profiles, including
demographics, purchasing behavior, operational characteristics, and delivery areas. It assessed marketing strategies based on understanding customer needs, defining channel objectives, and evaluating available alternatives. Employing a descriptive research design, data were collected through questionnairesdistributed to business owners, managers, employees, and customers. The study examined whether significant differences exist in the assessment of marketing channel strategies when respondents were grouped according to their profiles and roles. The findings offer practical insights and propose strategic marketing channel programs that address localized challenges and opportunities within the construction and hardware industry in Binangonan. Although the study's scope was limited to one municipality and a specific industry, it provides valuable data that can support strategic improvements in distribution and customer engagement.