Impulsive Buying Behavior on Social Commerce of Selected Students in Cainta, Rizal (Record no. 83685)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01788nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250721092319.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250721b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sophia Bugnay |
| 245 ## - TITLE STATEMENT | |
| Title | <a href="Impulsive Buying Behavior on Social Commerce of Selected Students in Cainta, Rizal ">Impulsive Buying Behavior on Social Commerce of Selected Students in Cainta, Rizal </a> |
| Remainder of title | Sophia Bugnay, Danica A. Cabuang, Clarizel P. Javier |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 136 |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis |
| Degree type | Bachelor of Science in Business Administration Major in Marketing Management |
| Name of granting institution | URS Binangonan |
| Year degree granted | 2025 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This study examines the underlying reasons why consumers often engage in impulsive buying behavior on social commerce of selected students in Cainta, Rizal. To understand the motivations, we conducted a questionnaire checklist to be answered by consumers who frequently purchase skincare item online. This analysis aims to identify the factors influencing their decision-making processes<br/>when shopping for skincare products in the context of social commerce.<br/>Based on the summary of findings, the study revealed that the majority of respondents are 18-22 years old, single, and female. The female was ranked first than other gender in terms of gender identity, it shows that most respondents were female are more engaged in Impulse Buying of Skincare Products.<br/>The study finds that product features and service quality have the most<br/>significant impact on impulsive buying, indicating that consumers are highly influenced by the effectiveness, ingredients, and benefits of a product, as well as the level of customer service provided. Other factors such as price and<br/>distribution, promotional strategies, and shop display also contribute to purchasing behavior but to a slightly lesser extent. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Alfredo Toledo Jr. |
| Relator term | Adviser |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Theses and dissertations |
| Withdrawn status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Binangonan College Library | Binangonan College Library | 07/21/2025 | URSBIN-UGT3250 | 07/21/2025 | 07/21/2025 | Theses and dissertations |