Thesis Bachelor of Science in Business Administration Major in Marketing Management URS Binangonan 2025

This study examines the underlying reasons why consumers often engage in impulsive buying behavior on social commerce of selected students in Cainta, Rizal. To understand the motivations, we conducted a questionnaire checklist to be answered by consumers who frequently purchase skincare item online. This analysis aims to identify the factors influencing their decision-making processes
when shopping for skincare products in the context of social commerce.
Based on the summary of findings, the study revealed that the majority of respondents are 18-22 years old, single, and female. The female was ranked first than other gender in terms of gender identity, it shows that most respondents were female are more engaged in Impulse Buying of Skincare Products.
The study finds that product features and service quality have the most
significant impact on impulsive buying, indicating that consumers are highly influenced by the effectiveness, ingredients, and benefits of a product, as well as the level of customer service provided. Other factors such as price and
distribution, promotional strategies, and shop display also contribute to purchasing behavior but to a slightly lesser extent.