Visual Branding on Consumer Loyalty: An Exploratory Study of a Food Chain in Binangonan, Rizal (Record no. 83706)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00915nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250721105555.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250721b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Costales, Samuel G. |
| 245 ## - TITLE STATEMENT | |
| Title | <a href="Visual Branding on Consumer Loyalty: An Exploratory Study of a Food Chain in Binangonan, Rizal">Visual Branding on Consumer Loyalty: An Exploratory Study of a Food Chain in Binangonan, Rizal</a> |
| Remainder of title | Samuel G. Costales, Jerodine Mae G. Currimao, Nycolette Anne Fortu |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 180 |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis |
| Degree type | Bachelor of Science in Business Administration Major in Marketing Management |
| Name of granting institution | URS Binangonan |
| Year degree granted | 2025 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This study explored the visual branding on consumer loyalty: An exploratory study of a food chain in Binangonan, Rizal. Jollibee, a leading fast-food brand in the Philippines, employed visual branding strategies that resonated deeply with consumers, fostering strong connections and brand loyalty. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jonas D. Ynares |
| Relator term | Adviser |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Theses and dissertations |
| Withdrawn status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Binangonan College Library | Binangonan College Library | 07/21/2025 | URSBIN-UGT3266 | 07/21/2025 | 07/21/2025 | Theses and dissertations |