Visual Branding on Consumer Loyalty: An Exploratory Study of a Food Chain in Binangonan, Rizal Samuel G. Costales, Jerodine Mae G. Currimao, Nycolette Anne Fortu
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TextPublication details: 2025Description: xv, 180Dissertation note: Thesis Bachelor of Science in Business Administration Major in Marketing Management URS Binangonan 2025 Summary: This study explored the visual branding on consumer loyalty: An exploratory study of a food chain in Binangonan, Rizal. Jollibee, a leading fast-food brand in the Philippines, employed visual branding strategies that resonated deeply with consumers, fostering strong connections and brand loyalty.
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Binangonan College Library | Not for loan | URSBIN-UGT3266 |
Thesis Bachelor of Science in Business Administration Major in Marketing Management URS Binangonan 2025
This study explored the visual branding on consumer loyalty: An exploratory study of a food chain in Binangonan, Rizal. Jollibee, a leading fast-food brand in the Philippines, employed visual branding strategies that resonated deeply with consumers, fostering strong connections and brand loyalty.
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