Promotional Strategies of a Convenience Store in Binangonan, Rizal (Record no. 83711)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01332nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250721111045.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250721b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nina Denise C. Papa |
| 245 ## - TITLE STATEMENT | |
| Title | <a href="Promotional Strategies of a Convenience Store in Binangonan, Rizal">Promotional Strategies of a Convenience Store in Binangonan, Rizal</a> |
| Remainder of title | Nina Denise C. Papa, Trixcie Nicole S. Policarpio, Crystal Jean M. Timpug |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 123 |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis |
| Degree type | Bachelor of Science in Business Administration Major in Marketing Management |
| Name of granting institution | URS Binangonan |
| Year degree granted | 2025 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This study explores and evaluates the promotional strategies employed by<br/>a convenience store in Binangonan, Rizal. By examining how a new business establishes its presence and attracts customers in a competitive environment,<br/>the study offers valuable insights into effective promotional approaches. This study focuses on methods under the promotional mix: advertising, sales promotion, public relations, personal selling, and direct marketing.<br/>The primary objective is to gather and analyze data to determine what<br/>strategies and how these strategies are applied by Dali, a convenience store, on how to promote its products. The data collection focused on the seven (7) branches of the convenience store within Binangonan, Rizal. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Alfredo Toledo Jr. |
| Relator term | Adviser |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Theses and dissertations |
| Withdrawn status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Binangonan College Library | Binangonan College Library | 07/21/2025 | URSBIN-UGT3268 | 07/21/2025 | 07/21/2025 | Theses and dissertations |