Promotional Strategies of a Convenience Store in Binangonan, Rizal Nina Denise C. Papa, Trixcie Nicole S. Policarpio, Crystal Jean M. Timpug
Material type:
TextPublication details: 2025Description: xiv, 123Dissertation note: Thesis Bachelor of Science in Business Administration Major in Marketing Management URS Binangonan 2025 Summary: This study explores and evaluates the promotional strategies employed by
a convenience store in Binangonan, Rizal. By examining how a new business establishes its presence and attracts customers in a competitive environment,
the study offers valuable insights into effective promotional approaches. This study focuses on methods under the promotional mix: advertising, sales promotion, public relations, personal selling, and direct marketing.
The primary objective is to gather and analyze data to determine what
strategies and how these strategies are applied by Dali, a convenience store, on how to promote its products. The data collection focused on the seven (7) branches of the convenience store within Binangonan, Rizal.
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Theses and dissertations
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Binangonan College Library | Not for loan | URSBIN-UGT3268 |
Thesis Bachelor of Science in Business Administration Major in Marketing Management URS Binangonan 2025
This study explores and evaluates the promotional strategies employed by
a convenience store in Binangonan, Rizal. By examining how a new business establishes its presence and attracts customers in a competitive environment,
the study offers valuable insights into effective promotional approaches. This study focuses on methods under the promotional mix: advertising, sales promotion, public relations, personal selling, and direct marketing.
The primary objective is to gather and analyze data to determine what
strategies and how these strategies are applied by Dali, a convenience store, on how to promote its products. The data collection focused on the seven (7) branches of the convenience store within Binangonan, Rizal.
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