Acceptability of the developed promotional material in marketing bs tourism course among high school students in Antipolo city / (Record no. 86379)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02301nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250911131957.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240212b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Meraña, John Louie Pasay ; |
| 245 ## - TITLE STATEMENT | |
| Title | Acceptability of the developed promotional material in marketing bs tourism course among high school students in Antipolo city / |
| Statement of responsibility, etc. | John Louie, Dennis, Pamela |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XII, 52 pages ; |
| Other physical details | Illustration |
| Dimensions | 28cm |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis |
| Degree type | BSTM |
| Name of granting institution | University of Rizal System, Antipolo City |
| Year degree granted | 2015 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This study determined the acceptability of the developed promotional material in marketing BS tourism course among high school studunts in Antipolo City It was conducted at San Isidro National High School and San Roque National High School in Antipolo City SY (2014-2015) The researchers utilized questionnaire checklist as the primary instrument in gathering necessary data The 4th year high school students from selected schools and selected professionals in Antipolo City were taken as respondents in this study They were gathored through systematic random sampling technique The number of 4th year high school students in SRNHS and SINHS includes 100 students and 5 professionals who participated in the study. The study included respondents with majority ages of 15 years old, female, and single wherein the professionals were college graduate with the position as travel agent and works for 1-5 years The promotional material developed by the rosearchers was described for acceptability of its content, design, uniqueness and usefulness From the findings, usefulness of the developed promotional material got the highest rate, followed by the content. The design and uniqueness got the lowest rate. Based on the result, the design of the promotional material needs to have a better quality of paper, uniqueness of it must be more catchy, the content must address the objectives of the industry, and in terms of usefulness, the University should use the promotional material to encourage students to take up Bachelor of Science in Tourism Management Course were recommanded. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Abella, Dennis Anclote ; |
| Relator term | Author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Payanay, Pamela Cariño ; |
| Relator term | Author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Theses and dissertations |
| Withdrawn status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Antipolo College Library | Antipolo College Library | 02/12/2024 | URSANT - UGT560 | 02/12/2024 | 02/12/2024 | Theses and dissertations |