Thesis BSTM University of Rizal System, Antipolo City 2015

This study determined the acceptability of the developed promotional material in marketing BS tourism course among high school studunts in Antipolo City It was conducted at San Isidro National High School and San Roque National High School in Antipolo City SY (2014-2015) The researchers utilized questionnaire checklist as the primary instrument in gathering necessary data The 4th year high school students from selected schools and selected professionals in Antipolo City were taken as respondents in this study They were gathored through systematic random sampling technique The number of 4th year high school students in SRNHS and SINHS includes 100 students and 5 professionals who participated in the study. The study included respondents with majority ages of 15 years old, female, and single wherein the professionals were college graduate with the position as travel agent and works for 1-5 years The promotional material developed by the rosearchers was described for acceptability of its content, design, uniqueness and usefulness From the findings, usefulness of the developed promotional material got the highest rate, followed by the content. The design and uniqueness got the lowest rate. Based on the result, the design of the promotional material needs to have a better quality of paper, uniqueness of it must be more catchy, the content must address the objectives of the industry, and in terms of usefulness, the University should use the promotional material to encourage students to take up Bachelor of Science in Tourism Management Course were recommanded.