The Market Differentiation of Milk Tea Shops in Binangonan, Rizal | (Record no. 86859)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01045nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250915152628.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250915b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Harry, Ivy |
| 245 ## - TITLE STATEMENT | |
| Title | <a href="The Market Differentiation of Milk Tea Shops in Binangonan, Rizal |">The Market Differentiation of Milk Tea Shops in Binangonan, Rizal |</a> |
| Statement of responsibility, etc | Ivy Harry, Isumi DV. Nishigori, Noel Leandro A. Ojoy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 73 pages. |
| 500 ## - GENERAL NOTE | |
| General note | Thesis |
| 502 ## - DISSERTATION NOTE | |
| Degree type | Bachelor of Science in Business Administration Major in Marketing Management |
| Name of granting institution | University of Rizal System |
| Year degree granted | 2025 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This study investigates the market differentiation strategies employed by milk tea shops in Binangonan, Rizal in response to the increasing competition within the local beverage industry. Anchored on Porter's Generic Strategies namely cost leadership, differentiation, and focus, the research aims to evaluate how these businesses position themselves in the market and how their strategies are perceived by both proprietors and consumers |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sam Cedrick H. Calites |
| Relator term | Adviser |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Theses and dissertations |
No items available.