Thesis

Bachelor of Science in Business Administration Major in Marketing Management University of Rizal System 2025

This study investigates the market differentiation strategies employed by milk tea shops in Binangonan, Rizal in response to the increasing competition within the local beverage industry. Anchored on Porter's Generic Strategies namely cost leadership, differentiation, and focus, the research aims to evaluate how these businesses position themselves in the market and how their strategies are perceived by both proprietors and consumers