Role Of Social Media On Sales Performance Of University Of Rizal System Binangonan Campus Student Online Sellers | (Record no. 86873)

MARC details
000 -LEADER
fixed length control field 04295nam a22001697a 4500
003 - CONTROL NUMBER IDENTIFIER
control field URS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250916104140.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bristol, Marie Joy
245 ## - TITLE STATEMENT
Title <a href="Role Of Social Media On Sales Performance Of University Of Rizal System Binangonan Campus Student Online Sellers |">Role Of Social Media On Sales Performance Of University Of Rizal System Binangonan Campus Student Online Sellers |</a>
Statement of responsibility, etc Marie Joy Bristol, Francine Rhaigne Dc. Cervo, Maricar R. Fadriquela, Felicia Angel J. Payumo
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2025
300 ## - PHYSICAL DESCRIPTION
Extent xv, 100 pages.
502 ## - DISSERTATION NOTE
Dissertation note Thesis
Degree type Bachelor of Science in Business Administration Major in Financial Management
Name of granting institution University of Rizal System
Year degree granted 2025
520 ## - SUMMARY, ETC.
Summary, etc The study examines the role of social media marketing on sales<br/>performance of student online sellers at the University of Rizal System<br/>Binangonan Campus.<br/>The aim of this study is to determine how social media marketing affects the<br/>sales performance of student entrepreneurs. Specifically, it investigates the influence of four key components of social media marketing: customer feedback, communication, content sharing, and customer relationship. These factors are analyzed in relation to their impact on essential sales practices such as sales<br/>promotion, product demonstration, and prospecting and evaluating customers. <br/><br/>By identifying the correlation between these elements, the study aims to provide a deeper understanding of how students utilize social media marketing to<br/>maximize their sales performance and develop sustainable online businesses.<br/>A quantitative research approach was employed, using a descriptive research design to collect and analyze data from student online sellers. The structured survey questionnaire allowed for the data to analyze the relationships between social media marketing and sales performance.<br/>Based on the findings of the study the researchers summarized and<br/>concluded the following;<br/>With respect to variables of social media marketing theory. The results of<br/>the study indicate that all of the selected social media marketing practices<br/>contribute positively and significantly to the sales success of student sellers.<br/>Participants who actively engage with customers, share relevant content, respond to feedback, and build strong relationships online tend to experience higher levels of customer engagement, improved brand visibility, and ultimately,<br/>better sales outcomes.<br/>With respect to the variables of Sales performance Theory. Moreover, the findings suggest that using promotional strategies, product showcasing through social media, and targeted engagement with prospective buyers are among the most influential tactics in enhancing sales. These insights affirm that student<br/>entrepreneurs who adopt a strategic approach to social media marketing are<br/>better equipped to overcome the challenges of a highly competitive online marketplace. The ability to interact with a wide audience, build customer trust, and maintaining consistent communication plays a crucial role in sustaining their business activities.<br/>Furthermore, the research highlights the most challenging thing for student online sellers, which is the growing need for students to develop digital marketing competition, as these skills have become increasingly vital in both academic and entrepreneurial settings. Additionally, the second challenge is time management, where student online sellers are challenged with balancing their<br/>academic and business lives. The research suggests that students must create a plan to manage their time properly. The least impacting challenge for student online sellers is cash flow management. It may indicate that students are less aware of or less impacted by financial management challenges, or they are possibly facing other, more immediate concerns.<br/>In conclusion, the study provides meaningful insights into the intersection of education, entrepreneurship, and digital innovation. It underscores the importance of utilizing students with the knowledge and tools to harness social media effectively for business purposes. As social media continues to evolve, its role in shaping the entrepreneurial landscape for students is expected to expand, making this research particularly relevant for educators and aspiring student<br/>entrepreneurs.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Evelyn Verroya Diaz
Relator term Adviser
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Theses and dissertations
Holdings
Withdrawn status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type
  Library of Congress Classification     Binangonan College Library Binangonan College Library 09/16/2025   URSBIN-UGT3528 09/16/2025 09/16/2025 Theses and dissertations

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