Thesis Bachelor of Science in Business Administration Major in Financial Management University of Rizal System 2025

The study examines the role of social media marketing on sales
performance of student online sellers at the University of Rizal System
Binangonan Campus.
The aim of this study is to determine how social media marketing affects the
sales performance of student entrepreneurs. Specifically, it investigates the influence of four key components of social media marketing: customer feedback, communication, content sharing, and customer relationship. These factors are analyzed in relation to their impact on essential sales practices such as sales
promotion, product demonstration, and prospecting and evaluating customers.

By identifying the correlation between these elements, the study aims to provide a deeper understanding of how students utilize social media marketing to
maximize their sales performance and develop sustainable online businesses.
A quantitative research approach was employed, using a descriptive research design to collect and analyze data from student online sellers. The structured survey questionnaire allowed for the data to analyze the relationships between social media marketing and sales performance.
Based on the findings of the study the researchers summarized and
concluded the following;
With respect to variables of social media marketing theory. The results of
the study indicate that all of the selected social media marketing practices
contribute positively and significantly to the sales success of student sellers.
Participants who actively engage with customers, share relevant content, respond to feedback, and build strong relationships online tend to experience higher levels of customer engagement, improved brand visibility, and ultimately,
better sales outcomes.
With respect to the variables of Sales performance Theory. Moreover, the findings suggest that using promotional strategies, product showcasing through social media, and targeted engagement with prospective buyers are among the most influential tactics in enhancing sales. These insights affirm that student
entrepreneurs who adopt a strategic approach to social media marketing are
better equipped to overcome the challenges of a highly competitive online marketplace. The ability to interact with a wide audience, build customer trust, and maintaining consistent communication plays a crucial role in sustaining their business activities.
Furthermore, the research highlights the most challenging thing for student online sellers, which is the growing need for students to develop digital marketing competition, as these skills have become increasingly vital in both academic and entrepreneurial settings. Additionally, the second challenge is time management, where student online sellers are challenged with balancing their
academic and business lives. The research suggests that students must create a plan to manage their time properly. The least impacting challenge for student online sellers is cash flow management. It may indicate that students are less aware of or less impacted by financial management challenges, or they are possibly facing other, more immediate concerns.
In conclusion, the study provides meaningful insights into the intersection of education, entrepreneurship, and digital innovation. It underscores the importance of utilizing students with the knowledge and tools to harness social media effectively for business purposes. As social media continues to evolve, its role in shaping the entrepreneurial landscape for students is expected to expand, making this research particularly relevant for educators and aspiring student
entrepreneurs.