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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextSeries: McGraw-Hs/Irwin series in marketingPublisher: Boston, Massachusetts : McGraw-Hill/Irwin, [2006]Copyright date: ©2006Edition: 10th edDescription: xl, 638 pages : colour illustrations ; 28 cm. + 1 CD-ROM (4 3/4 in.)Content type: - text
- unmediated
- volume
- 0072935898 (alk. paper)
- HF5415 .M378 2006
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Foreign Books
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Taytay College Library Foreign Section | Non-fiction | HF5415 .M378 2006 (Browse shelf(Opens below)) | 1 | Available | URSTAY-3215 |
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| HF5414 .S378 2013 Content to commerce : | HF5415 .K452 2009 Marketing : | HF5415 .K624 2013 Market your way to growth : | HF5415 .M378 2006 Essentials of marketing : | HF5415 .S755 2011 Launch : | HF5415.1265 .S393 2011 Real-time marketing & PR : | HF5415.1265 .V367 2011 Mobile marketing : |
Includes bibliographical references and indexes.
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