Advertising and Promotion An Integrated Marketing Communications Perspective George E. Belch
Material type:
TextPublisher: New York McGraw-Hill Companies,Inc. 2012Description: xxxv, 757pages 27cmContent type: - text
- unmediated
- volume
- 9780071314404
- HF5415.13 B41 2012
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| 658.802 D138 2010 Marketing Communication | 658.811 H87s 2005 Sales Management; | 659 B41 2012 Advertising and Promotion | 659 B41 2012 Advertising and Promotion | 659 B41 2012 Advertising and Promotion | 659 B41 2012 Advertising and Promotion | 659 B41 2012 Advertising and Promotion |
Includes glossary and index
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