Undergraduate Feasibility Study Bachelor of Science in Business Administration Major in Marketing Management University of Rizal System Binangonan 2025

"This feasibility study evaluates the establishment of Flavored Radish Chips in Binangonan, Rizal as a healthier snack alternative. The business will operate as a sole proprietorship with P500,000 capital for equipment, labor, raw materials, and marketing. Production runs Monday to Friday, 8:00 AM to 5:00 PM, with weekend deliveries to ensure efficient distribution and wider market reach. The 50-square-meter facility at Hinayon St., Brgy. Calumpang, Binangonan is strategically chosen for accessibility and suitable food processing space. The target market includes coffee shops and pasalubong centers, serving both locals and tourists seeking innovative snacks. The brand name emphasizes the unique radish-based concept and highlights product identity. The demand for flavored radish chips in Binangonan, Rizal continues to grow alongside the increasing interest in healthier and unique snack alternatives. With limited local supply and no direct competitor offering radish-based chips, the business enters a market with strong potential and minimal competition. especially in pasalubong centers where innovative food products attract both residents and tourists. To meet this opportunity, the business is capable of producing approximately 140 pouches per week, equivalent to 560 pouches per month, ensuring a consistent supply to retail outlets while maintaining product quality. Based on market estimates and distribution commitments, the projected sales for the first year total 13,800 packs, broken down as follows: 4,980 Cheese, 4,320 Sour Cream, and 4,500 Original flavored radish chips. With an average selling price aligned to local pasalubong market pricing, this sales volume translates to promising revenue performance and allows the business to recover its initial P500,000 investment within an estimated 12-month period, reflecting a strong return on investment and confirming the financial feasibility of the project. The production process prioritizes quality control to ensure crisp texture, distinct flavors, and safe handling. Organized workflow from raw radish preparation to packaging and delivery supports efficiency and consistent product quality. The facility also provides room for potential expansion as demand grows. Financial analysis confirms profitability and sustainability, with forecasted revenue covering operating costs and generating favorable returns. Beyond financial success, the business promotes healthier eating habits and supports local suppliers and employment, contributing to community development. To remain competitive, the business will apply strategic pricing, consistent quality, attractive packaging, and active social media marketing. Market research will guide improvements and consumer engagement. With focus on innovation and customer satisfaction, Flavored Radish Chips aims to become a trusted local healthy snack brand. In conclusion, the feasibility study determined that the production of flavored radish chips in Binangonan, Rizal, represents a viable and highly promising business opportunity, Its innovative product concept, alignment with health-conscious consumer preferences, and capacity to provide both economic and social benefits underscore its potential for long-term success. The initiative supports not only public health through the promotion of healthier snacking options but also local community development through employment and livelihood opportunities. With proper implementation and adherence to strategic planning, the proposed business has the potential to establish itself as a sustainable enterprise and a contributor to both economic growth and public well- being. "