Thesis Bachelor of Science in Business Administration Major in Marketing Management URS Binangonan 2025

This study aims to analyze the online advertisement of a fast food chain, especially in social media daily, in influencing consumer behavior among fourth-year marketing students in Binangonan, Rizal. The study focused on a specific fast food chain and used content analysis and surveys to assess how advertisements
capture attention, interest, desire, and action.
The study used the descriptive method of research and questionnaire
checklist to analyze promotional content to provide valuable insights into the effectiveness of marketing efforts in the fast-food chain. The collected data were calculated, analyzed and interpreted using different statistical treatment methods such as weighted mean analysis were applied to quantify levels of engagement and the influence of these advertisements on purchasing decisions. Frequency, percentage, ranking distribution method to understand the profile of respondents in terms of age, sex, duration of time on social media, branch visited, frequency of visit, type of product purchased, specific product they purchased and allowance per month. To test the significant difference between the assessment made by the respondents on the Online Advertisement of a Fast Food Chain, one-way analysis of variance (ANOVA) are used.