Thesis BSTM University of Rizal System, Antipolo Campus. 2015

The study described the promotional strategies of ecotourism sites in Antipolo city in the year 2014-2015. The respondents assessed the effectiveness of the promotional strategies of ecotourism sites in Antipolo city such as T.V commercial, radio announcements, social media, advertising through newspapers, brochures, magazine, advertising through billboards, direct mail (communication with the tourist through email, post, or fax), advertising on a website, and advertising displayed in buses, train, and taxis. The respondents of this study were tourists of ecotourism sites which comprise a total of one hundred (100) respondents selected randomly. Majority of the respondents were singlebelonging to 20 years old; below which is 51.1 percent. The monthly salary of the respondents ranges from 10,000 below. The result of the study indicated that the effective promotional strategy is the T.V commercial followed by radio announcement, social media, and advertising through newspaper. Brochures, magazines, advertising through billboards and other promotional activities received low responses. Thus, the study recommends development of these materials emphasizing attractiveness in layout as well as in locating the destinations for promotional purposes.