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Marketing strategy : text and cases / O.C. Ferrell, Michael D. Hartline.

By: Contributor(s): Material type: Text[Mason, OH] : South-Western/Cengage Learning, ©2014Edition: Sixth editionDescription: xxvi, 587 pages : illustrations (some colour) ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781285170435 (pbk.)
Subject(s): LOC classification:
  • HF5415.13 .F4139 2014
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reserved Books Tanay College Library General Stacks Non-fiction HF5415.13 .F4139 2014 (Browse shelf(Opens below)) Available URSTAN-N2221

Includes bibliographical references and indexes.

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