Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics / Jose Manuel Saiz-Alvarez, Tecnologico de Monterrey, Mexico, [editor].
Material type:
TextSeries: Gale eBooks | Advances in marketing, customer relationship management, and e-services (AMCRMES) book seriesPublisher: Hershey, Pennsylvania : Business Science Reference, an imprint of IGI Global, [2019]Copyright date: �2019Description: 1 online resource (xxvi, 438 pages) : illustrationsContent type: - text
- computer
- online resource
- 9781522589402
- Digital marketing innovations in social entrepreneurship and solidarity economics
- HD60 .H36 2019
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E-Book
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Includes bibliographical references and index.
Section 1. Entrepreneurship -- Section 2. Digital marketing.
This book is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry.
Description based on print version record.
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