Thesis BSTM University of Rizal System, Antipolo Campus 2015

This study aimed to determine the tourism promotion of a native café restaurant in Antipolo City as perceived by its customers. The venue of the study was the Crescent Moon characterized as a native café restaurant. Fifty customers of the restaurant were the respondents selected by a simple random sampling technique. A questionnaire checklist was utilized in gathering the necessary data. The study was conducted last February 2015 at the Crescent Moon Café Restaurant situated at Barangay Dalig, Antipolo City, Rizal. The researchers utilized the descriptive method of research with Frequency, Percentage Distribution, Ranking, and Mean were applied to analyze the results of the study. The study obtained respondents belonged to age bracket 26 and above, female, most of them are married. In terms of educational status, most of the respondents have reached the college level or college graduate. The average monthly income of most of the respondents is 21, 000 and above. Further, the study found out that the perception of the respondents on the tourism promotion of a native café restaurant like the Crescent Moon Café has been "Very Good" especially on Information, Location, Price and Promotion practices. Based on the analysis of findings, the study found out that with respect to Gender, there is no significant difference in terms of Information and Price while the Locations and Promotion proved to have a significant difference on the perception of the tourist. With respect to Civil Status there is no significant difference in terms of Information, Price and Promotion while Location proved to have a significant difference on the perception of the tourist. With respect to Age, Educational Attainment and Average Monthly Income there is no significant difference in terms of Information, Location, Price and Promotion on the perception of the tourist. Although Crescent Moon Café have shown a very good tourism promotion style, this study further recommends the use of flyers, TV/Radio/Internet for tourism promotion. To use website as a good form of tourism promotion where there are prospective essential information about Crescent Moon. The Crescent Moon should also displays promotional materials at community locations. In addition, the Crescent Moon should use personal selling to convince potential tourists.