Promotion Management and Marketing Communications Terence A. Shimp
Material type: TextPublisher: Chicago Dryden Press 1990Description: xxi, 669pages 23cmContent type:- text
- unmediated
- volume
- 0030266432
- 658.8'2 S6 1990
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Foreign Books | Pililla College Library General Stacks | Non-fiction | 658.8'2 S6 1990 (Browse shelf(Opens below)) | 1 | Available | URSPIL-2171 |
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658.8 P93 1991 Marketing: | 658.85 F95 1996 ABC's of Relationship Selling | 658.8 H31 1995 Consumer Behavior | 658.8'2 S6 1990 Promotion Management and Marketing Communications | 384.54 G914 1995 The International World of Electronic Media | 275 W85 1987 In Search of the Way | 658 R61 1990 Unix Database Management Systems |
Includes bibliographical references and index
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