Content to commerce : engaging consumers across paid, owned and earned channels / Avi Savar. --
Material type:
TextPublisher: Hoboken, New Jersey : Wiley, [2013]Copyright date: ©2013Description: xlvi, 242 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 9781118480182 (cloth)
- 111848018X (cloth)
- HF5414 .S378 2013
Contents:
Section I : Brand as network -- Section II : The value of the network -- Section III : Audience first -- Section IV : Content is currency -- Section V : Looking ahead -- Section VI : Epilogue.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Foreign Books
|
Angono College Library General Stacks | Non-fiction | HF5414 S378 2013 (Browse shelf(Opens below)) | Available | URSANG-4277 | ||
|
Foreign Books
|
Antipolo College Library On Display | Non-fiction | HF5414 .S378 2013 (Browse shelf(Opens below)) | Available | URSANT-04383 | ||
Filipiniana
|
Binangonan College Library Filipiniana Section | HF5414 .S28 2013 (Browse shelf(Opens below)) | Available | URSBIN-01656 | |||
|
Foreign Books
|
Pililla College Library General Stacks | Non-fiction | 658.8/72 Sa9c 2013 (Browse shelf(Opens below)) | Available | URSPIL-5797 | ||
Reserved Books
|
Tanay College Library General Stacks | Non-fiction | HF5414 .Sa934 2013 (Browse shelf(Opens below)) | Available | URSTAN-N2367 |
Includes bibliographical references and index.
Section I : Brand as network -- Section II : The value of the network -- Section III : Audience first -- Section IV : Content is currency -- Section V : Looking ahead -- Section VI : Epilogue.
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