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Mobile marketing : fundamentals and strategy / Kaan Varnali, Aysegul Toker and Cengiz Yilmaz.

By: Contributor(s): Material type: TextPublisher: New Jersey : McGraw-Hill, ©2011Description: xii, 163 pages ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 978-0-07-174302-0
Subject(s): LOC classification:
  • HF5415.1265 .V367 2011
Summary: Describes how to use serendipity to produce quantifiable results in business, and provides tips on how to foster the conditions for serendipity to occur early and often.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Foreign Books Taytay College Library Foreign Section Non-fiction HF5415.1265 .V367 2011 (Browse shelf(Opens below)) 1 Available URSTAY-3431

Includes bibliographical references and index.

Describes how to use serendipity to produce quantifiable results in business, and provides tips on how to foster the conditions for serendipity to occur early and often.

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